{"id":1501,"date":"2020-02-07T14:08:01","date_gmt":"2020-02-07T14:08:01","guid":{"rendered":"http:\/\/72.52.228.46\/~itegriti\/?p=1501"},"modified":"2021-04-12T02:46:13","modified_gmt":"2021-04-12T02:46:13","slug":"california-consumer-privacy-act-what-to-know","status":"publish","type":"post","link":"https:\/\/itegriti.com\/kw022024\/2020\/compliance\/california-consumer-privacy-act-what-to-know\/","title":{"rendered":"Are You Prepared For The CCPA? What You Need To Know"},"content":{"rendered":"

A landmark privacy rights bill took effect on January 1, 2020 in California and will have broad implications for U.S. consumers and businesses. The California Consumer Privacy Act<\/a> (CCPA) mandates strict requirements for companies to notify users about how their data will be used and monetized along with giving them straightforward tools for opting out.<\/p>\n<\/div>

Although customers gained additional rights on the 1st<\/sup> of January to stop businesses from sharing their personal information, the state is not expected to begin full-scale enforcement until July. The California Attorney General, Xavier Becerra, said<\/a> the law won\u2019t begin to be enforced until July 1, 2020<\/a>. In the meantime, the Attorney General\u2019s office will finish drafting regulations to implement the law.<\/p>\n<\/div>

CCPA is recognized as one of the most impactful pieces of legislation ever enacted in the areas of data privacy. There have been several amendments and updates and, although currently in effect, sections of the CCPA still require points of clarification which may be publicized prior to the enforcement period.<\/p>\n

The Act came as a response to growing customer privacy concerns amid increasingly frequent incidents, such as the Cambridge Analytica scandal<\/a> or the one involving DNA-based genealogy firm 23andMe<\/a>, where a pharmaceutical company received access to anonymized data from millions of customers. According to Forrester Consumer Technographics, 73% of the surveyed individuals are concerned that their data could be permanently recorded and accessible to anyone without their knowledge, while 68% worry that their mobile behavior could be tracked. As a result, they are taking measures to protect their personal data, such as using an ad blocker to limit data collection on apps and websites and using tools that preserve privacy online.<\/p>\n

Without further ado, here\u2019s what you need to know about CCPA.<\/p>\n<\/div>

What is the CCPA?<\/span><\/strong><\/h2><\/h2><\/div>

The California Consumer Privacy Act of 2019 allows any Californian consumer to demand to see all the information a company has saved on them, as well as a full list of all the third parties that data is shared with. In addition, the law allows consumers to sue companies if the privacy guidelines are violated, even if there is no breach.<\/p>\n<\/div>

What is the applicability of the CCPA?<\/h2><\/h2><\/div>

All companies that serve California residents and adhere to one of the following criteria – maintain at least $25 million in annual revenue, make half their money from the sale of user data, or gather information on at least 50,000 consumers – must comply with the law. An amendment made in April exempts \u201cinsurance institutions, agents, and support organizations\u201d as they are already subject to similar regulations under California\u2019s Insurance Information and Privacy Protection Act (IIPPA). The law has extraterritorial applicability as well. Companies don’t have to be based in California or even have a physical presence there in order for CCPA to be applicable. They don’t even have to be based in the United States.<\/p>\n<\/div>

What data does the CCPA cover?<\/h2><\/h2><\/div>

The California law takes a broader approach than GDPR when it comes to sensitive data. According to CCPA, \u201cpersonal information\u201d includes data that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked directly or indirectly with a consumer or household. As such, personal information includes:<\/p>\n